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Creative Services

Engaging written and visual content integrated with an overall consumer friendly experience can be a deciding factor which sets your brand apart from the rest. We leverage our expertise in the areas of design, copywriting and marketing to develop effective creative communications.

Our creative strategies focus on producing results that excite, engage, convert, and inspire purchase

Here’s a gist of our creative process:

  • Determine the core and associate business objectives.
  • Establish content program and production process.
  • Content sourcing and distribution plan.
  • Voice and tone aligned with brand values.

Based on behavioral analysis through social listening and primary research, we segment the customers into smaller groups and map their journey from pre-awareness to post purchase.

For each stage of the journey, we produce compelling 1:1 communication that is relevant, distinct and appealing to move them ahead in the journey.

The impact of the communication is directly proportional to the platform, stage of the journey, audience preference and business call to action. A thorough analysis of all these factors helps us come up with multi-channel, multi-format communication which is personalized yet universal.

Continuing the loop of analysis, execution, retesting, and arriving at optimal communications.

 

Here are a few of our other services: