Plan right to invest in your online marketing.

Have you ever researched on Google-How many people are using the internet in India? No? No problem read ahead to know the count.

As of December 2018, India ranks the second largest in the online market with over 566 million internet users. No doubt, the internet users are going to rise approximately to 627 million by the end of this year. This is a significant increase in comparison to the previous years, considering the internet penetration rate in India stood at about 10 percent in 2011. Furthermore, men dominated internet usage in India with 71 percent to women’s 29 percent. Being in the second rank; India’s internet consumption in the urban area was at 64.84 percent in December 2017. However, internet penetration in rural India was at 20.26 percent in December 2017.

Regardless of the growing internet users, some of the audiences still rely on offline resources. Over 50% of India’s population still prefer other mediums than digital. 475 million people watch TV, print media reaches to 282 million individuals, and radio reaches 110 million people.

So, how much can online marketing help businesses and customers? Online marketing helps to create, deliver and communicate the value of product or services. Businesses that are offline need to have some involvement with the online world. Because Nowadays it’s easy for customers to go digital and research about the offline store. People turn to the web, again and again to connect with other people, sharing files, entertainment, information and lots of other again activities that are useful and beneficial in many terms. To put it simply, online marketing amplifies the word-of-mouth in terms of speed and reach.

Online business revenue has steadily grown as compared to offline year after year. This means that now people are spending on search, email and social rather than radio, television and newspaper. And this is expected to be continued for several years.

Marketing budget as percent of the firm budget

B2B Product 9.2%
B2B Services 8.9%
BCB Product 16.0%
B2B Services 14.9%

Marketing spending as percent of company revenues

B2B Product 6.3%
B2B Services 6.9%
BCB Product 9.6%
B2B Services 11.8%

Well, start with looking at your industry.

"doneNW recommends that a business should invest 30% of their entire marketing budget for their digital marketing, the revenue will increase. But one should not go overboard with the spends just yet, because however fast the digital landscape is growing, data consolidation is yet to mature to a level that it can be used without much spillage."

But the bigger question is, how to allocate marketing budgets across channels – offline and online.

It is observed that marketers don’t suffer from allocating the budget, they suffer from getting the ROI of that budget and because they don't get the ROI, the budget for the next Financial Year is cut to slices.

So, how to get the best from your marketing budget? You might want to click here to know that. You may also just connect with us and ask for a digital arm for your business.