Our Case Studies

Case study - 1

40+ million

Impressions

5+ million

Reach

749.9K

Video views

7.3%

Avg. Engagements

12970

Avg. Post views

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Conceptual Thinking-

A story line to generate hype, get people involved and eventually the grandiose reveal.

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Strategic Communication-

A campaign was launched to subtly talk to the female base, using women's day as a trigger so as to be relevant but not transform the brand identity to "women-oriented only".

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The Uniformity-

Distinct and minimalistic copy helped us reach a larger audience and the uniformity in the design helped us generate a recall value with the audience.

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Well Orchestrated Campaigns-

Helped to not only educate/announce ourselves to our audience but also to have conversations with them.

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Optimisation-

With real-time analysis, we leveraged the insights to optimise our social media activity to have deep-meaningful communications with our audiences.


Case study - 2

80%

Event Attendance

30+

Student enrolments

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Research-

Primary research and analysis to define the ideal market (location) and T.G.

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Testing-

AB Testing to determine the ideal communication for the audience.

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Execution-

Two campaigns on Facebook and LinkedIn for optimal result viz; Lead Form Campaign and Landing Page Campaign.

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ROI driven Optimisation-

Constant strategic and creative optimisation to acquire the most relevant leads with the least probability of drop outs.

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Nurturing-

Effective lead nurturing throughout the journey, from lead capture to lead attendance at AcubeIT events.

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Qualification-

Sales Qualification of the leads through integrated funnel such as lead calling, e-mailer blasts and SMS deployment.


Case study - 3

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ROI Driven Bidding-

Multiple parallel campaigns deployment with varied bidding to understand performance. Business Objectives Driven budget spend management based on product life journeys.

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Agile Media Strategy-

Concept Based Campaigns to Size Based Campaigns, Performance based Budget Reallocation, creative distribution as per segments, platforms, formats and the optimisation plan Creation of Regional Language based Vernacular Creative Communication Concepts.

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Data Analysis and Optimisation-

Data Driven Insights, Generation Target CPC and CPI based Optimisation Live Reporting and shared portal Review.

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Market Sensitivity Evaluation-

Media Buying as per Competition, hourly campaign performance, market segment responsiveness.


Case study - 4

200+

Lead Generation

197,669

Impressions

15,472

Clicks

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Research-

Primary research and analysis to define the ideal market (location) and T.G.

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Customer Segmentation-

Dividing the customer base into segments based on demographic and psychographic analysis.

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Testing-

AB testing to arrive at optimal communication for driving desired results.

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Execution-

Taking a holistic multi-platform approach, like Google display, Search, Email Marketing & Facebook (Lead Form & Landing Page) for optimal result.

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Journey Mapping & Nurturing-

An automated framework for acquiring, nurturing and growing customers effectively. Use data to trigger personalised experiences and convert leads into customers at scale.

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ROI driven optimisation-

Agile and predictive optimisation strategies such as Lookalike, Remarketing, Query Resolution (FAQs) etc.


Case study - 5

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Audience Management-

Profiled and Segmented the customer, based on the interactions with each Social Media platform to then optimise the reach.

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Optimization-

Tailoring it based off the campaign reactions, we creatively optimized the social media activity to successfully communicate with our audiences.

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Platform Algorithm Knowledge-

Monitored the performances of the ads to strategically plan the campaigns on each social media platform, to then structure our findings and set the algorithms.

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Agile Framework-

Using real time analysis and management we tracked our social media campaigns to optimize our resultssuccessfully onto our platforms.


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