Our Performance Marketing Program

To put it simply, we set tangible KPIs; and achieve it through our data-driven Performance Marketing Program. So, whether your marketing goal is awareness, acquisition, engagement and all three, we provide a result driven Omni-channel customised plan.

The Functions of our Performance Marketing Program are rooted in the following 4 blocks

  • Audience Landscaping: From knowing them to audience segmentation and customer journey mapping based on behavioral analysis through social listening and primary research.
  • Platform Landscaping: Mapping the audience to their preferred platform/s; and each stage of the customer journey to the ideal platform for that stage.
  • Communication Landscaping: From choosing the right format based on platform and audience, to craft compelling and result driven communications.

Psychological Testing allows the researcher to have Validity; Reliability, Objectivity and Standardization during the research.

  • Testing - Using various testing methodologies such as: AB, ABC, Sampling and focus group testing.

Continuing the loop of analysis, execution, retesting, and arriving at optimal communications.

Achieving the target, learning from the analysis and drawing a roadmap for the future campaigns.

CaseStudies

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